- Bachelor of Advertising, Circulation & Marketing Communication [BACM]
Advertising and marketing communications is crucial in modern businesses and the programme effectively covers all the areas of this increasingly sought after knowledge base. The programme is designed to prepare students for a successful career in advertising and marketing communications. It emphasizes on how the planning and creative processes work together to produce successful media campaigns. Career in advertising is highly creative and satisfying and this programme helps students develop strong interpersonal and communication skills and orient themselves to be strong in critical and analytical skills.
With perfectly matched industry interaction, students are provided with a working knowledge that helps them to identify the industry needs and actively participate in the development of creative solutions and overcome the challenges. With severe shortage of creative professionals, trained professionals are highly sought after and command attractive pay packages.
Job Opportunities: Graduates of BACM can seek professional and highly paid opportunities such as creative copy writers, production designers, media planners, account coordinators, campaign designers in advertising agencies. You can also explore opportunities in media establishments like newspapers, radio and television channels, corporate marketing firms, media planning and buying companies and corporate establishments.
Duration : 3 Year